AVL LUDWIGSBURG |
The Muellsical

A long-running hit on the musical stage. Curtain up for our 'Muellsical' series, featuring our award-winning bins in their brand-new roles within the dual system.

It all began with an unconventional idea: singing trash cans as the protagonists of a campaign. We pitched this concept to the waste management company AVL—and in doing so, laid the foundation for long-term, high-impact brand communication. What started as an initial vision evolved into a multi-layered project that has been continuously expanded and reimagined.

Today, we look back on an impressive success story. The Muellsicals were screened as cinema spots and celebrated their television premiere, supported by a wide range of accompanying measures. These included specially produced Pixi books, branded "can-cups," and eye-catching bus advertisements.

The project also received significant acclaim within the creative industry: awards from the Art Directors Club (ADC) and the Spotlight Festival for Moving Image Communication underscore the campaign's quality and innovative power. The Muellsical series demonstrates how creative ideas can do more than just entertain—they can also make a lasting contribution to public awareness and education.