JEDER MENSCH |
J.D. Mesh

Within a dystopian wasteland, four fighters confront a towering Chimera. A powerful roundhouse kick brings the creature down, stripping away its monstrous facade to expose a heart made of pure greed.

As part of a comprehensive 360° campaign designed to advocate for new fundamental rights in Europe and highlight the often inhumane conditions in global textile production, we developed the fictional fashion label "J.D. MESH." This label served as a provocative symbol of the structural flaws within the fashion industry. It embodies a world where massive sums are poured into marketing strategies and influencer collaborations, while production conditions in developing countries are ignored and the use of environmentally hazardous chemicals is knowingly accepted.

The goal was to generate maximum attention and spark critical debate through satire and visual escalation. In close collaboration with Ferdinand von Schirach and Sophia Thomalla, we produced a reveal video for the foundation Jeder Mensch e.V.. This film features real voices from the textile industry providing authentic insights, effectively dismantling the previously staged campaign. This shift in perspective bridges the gap between fiction and reality, ensuring the campaign's message leaves a lasting impact.